Two New Conversion Formats You Can Use To Promote Affiliate Offers Or Your Own Products
By
Marlon Sanders

So you have that affiliate product you want to sell via pay-per-click, to your list or with ezine ads.
Or you have your own product that you’ve hammered your list with but still need to SUCK out more sales.
Or you want to sell something that is already being sold by a boatload of affiliates.
Or you want to BOOST conversions on an existing offer.
Or you want to give your affiliates and easy way to do a new presell hardly anyone else is using.

I want to present TWO ideas for you that are”Tipping Point” good. You ORIS (Ockham’s Razor Income System) folks will understand the importance of that.

METHOD 1: New Faux Blog Format
Go to http://clicks.aweber.com/y/ct/?l=DV181&m=KQgIKYEV1Dr&b=vH97fWcACOdifjb3da7_0A
Scroll to the Google Adwords ads at the bottom of the page.
You’ll see ads similar to these:
Rachael Ray’s Diet Recipe I lost 47 lbs in 3 Months Using The Rachael Ray Diet. Find Out How .www.RachelRaysGift.com

Oprah’s Flat Stomach Diet Revealed
Eliminate 2 Lbs of Stomach Flab a Week by Obeying 1 Simple Rule.
LorriesWeightLoss.com

1 Flat Stomach Rule: Obey
I Cut Down 6 lbs of Stomach Fat Per Week by Obeying this 1 Simple Rule
HelensDiet.com/Secret

These ads are called “Faux Blogs”. Check ‘em out. They appear to be blogs. But really, they’re presell pages for affiliate offers. Keep your eyes peeled and you’ll see lots of these. Mostly for weight loss offers. But I see no reason the format won’t work for other categories.

This is cutting edge. This is tipping point. Now, we could debate whether or not this is ethical, moral or transparent marketing.
My opinion is that people KNOW they’re clicking on an ad.
They KNOW they’re seeing commercial speech. But I could certainly understand someone who sees it differently.

What I CAN tell you is this relatively new format has been killing it in terms of conversions of offers. If you sell affiliate products, you can create one of these faux blogs in an hour or two. A lot of them are html and don’t even SAY they are blogs.They just LOOK like it. Some have the word BLOG in their url.

The cool thing is you’re basically writing a presell. It just seems more PERSONAL and less salesy than a regular presell page. That is the reason it works.

I think this is a dynamite method to try out with Google PPC. Google will see it isn’t a blatant squeeze. It adds value. What’s NOT for them to like about it?

You can also run it on the content network and roll it out to banners. There’s a LOT to like about this method right now. Of course,the results will fade with time. Then the NEXT innovation will kick in.

But this is a great example of what I teach in ORIS. A very nice example of ORIS applied to promotion.

METHOD 2: The Multi-Page Report
This is a method I used last week.
http://clicks.aweber.com/y/ct/?l=DV181&m=KQgIKYEV1Dr&b=iSG1Njij_tWNsIb4aL8X3w
What you do is create a report and make it a multi-page ordeal. Now, I have NOT split tested this yet vs:
a. A PDF report.
b. Having the report on one very long page.

Normally, I’d rather make people scroll than click. That is why you have to WORK to make sure you give people a really compelling reason to CLICK to the next page.

You’ll notice on the URL I just gave you that at the bottom of each page, I have a really strong HOOK to get you to the next page. But the overall concept here applies whether you use a PDF, multi-page format or one long page. I like the multi-page format because you don’t see it a lot. PDF’s and long sales pages are a dime a dozen.

This format is fresh. The idea is that you HOOK people in with very compelling information that pulls them DEEPER into your topic.
You set the hook REALLY deep.
THEN…you make the transition to your sales page using a direct or stealth approach. I initially tried a Stealth approach by putting the links I wanted clicked at the BOTTOM of pages 4 and 5. Look at the bottom of this page:
http://clicks.aweber.com/y/ct/?l=DV181&m=KQgIKYEV1Dr&b=graWwZbHsFrF3RDoNktdgA

Now, to be honest, I think we ended up with too many links there. It would be better if there were only a couple. I may go back and change that today. Then on the last page, I just signed off with my name and had a link to my “money” page (sales page) after my name.

That wasn’t working so well. Although in theory it does. It appeals to people who would rather discover than be sold. However, I gave in after 250 clicks and just put a big honking link on page 5 to my money page. However, I worded it as another content page. http://clicks.aweber.com/y/ct/?l=DV181&m=KQgIKYEV1Dr&b=mDJPlfb1W4BFMT.l3OXAAg

The link says: “How to Find and Promote Tipping Point Products” That sounds like a continuation of the report. You’ll also notice I added a VIRAL component where I asked people to agree to tell 2 of their friends if I did accurately predict their future. The “prediction” angle is an indirect lead that doesn’t let you know you are being sold. That is so you can sink your hook or hooks in deep before you make that transition. The other thing about the prediction lead is my prediction is about the reader.

There is ONE thing we all love reading about guaranteed.. Ourselves! That’s the sum total of theory behind that. I modelled my multi-page format after two people.
http://clicks.aweber.com/y/ct/?l=DV181&m=KQgIKYEV1Dr&b=SmFdrwBI0fEZ2UfUbIm5IA
Notice the small links at the bottom. One of them goes to another long multi-page report.

Andre is friends with Brent Jones who I believe originally came up with this format. NOT that multi-page sales letters are unique. Here is one of Brent’s works. I don’t think all the links in it work anymore. Not sure what happened there. But you’ll see it’s a VERY compelling report. http://clicks.aweber.com/y/ct/?l=DV181&m=KQgIKYEV1Dr&b=afc06YkAzdkvwJOn2jJS1Q

His opening page is more compelling than mine. Notice how that page REALLY sucks you in! Beautiful. And to those doubters and skeptics who say people won’t read long reports or copy, I BET you do!
It ALL hinges on how well you tap into the feelings, emotions and desires of your audience.

Who ELSE brings you cutting edge info like this weekly? Why not take a moment to TELL 2 friends? Hit a few people up on your Facebook or Myspace. Or post in a forum. Or just tell a few of your friends ’bout me over the phone.

A lot of my subscribers come organically. From friends telling friends.

Here’s my blog. Scroll to the bottom and you can post your comments.
I personally read and respond.
Marlon’s Marketing Minute
Marlon Sanders
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Marlon Sanders is the author of “The Amazing Formula ThatSells Products Like Crazy.”
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